The Export House for Independent Producers
The old export model is broken.
The ambition doesn't have to be.
In-house export teams no longer pay for themselves. Trade Winds is the contracted alternative: senior export management across six continents, working as your export department, reviewed against results at your preferred checkpoint. You keep your brand, your rights and your flexibility.
For Producers For Importers For Agents
UK Registered · 94+ Independent Producers · 11 Supply Markets · 50+ Active Markets · 10 In-Market Principals
What We're Seeing
The market has moved.
Most export models haven't.
01 Volumes are falling everywhere.
Global alcohol consumption per adult fell around 12% between 2010 and 2022 (WHO). Wine, spirits and beer are all in volume decline, and premium buying has turned selective.
What we do: We run export as a variable cost, so your international ambition no longer depends on a fixed-cost team the volumes can't support.
02 The majors are redrawing distribution.
Big houses are shedding brands, sitting on ageing inventory, and consolidating their distributor networks. Independent producers are finding routes that worked for a decade suddenly gone quiet.
What we do: We audit what's actually working, rebuild the network around named importers, and manage it as your export department.
03 Five categories, one shelf.
What we do: Whatever you make, someone here has traded it, from cask ale to prebiotic soda. One house across the whole shelf.
What we do: A dedicated desk for each of the five categories, run by people who have traded them. One house across the whole shelf.
04 There is no single map anymore.
Growth momentum sits in LATAM, Asia-Pacific and Africa. The established money still sits in Europe, North America, the Nordic monopolies and China, each with its own rules of engagement.
What we do: Named principals on the ground, wherever the route runs: a Nordic monopoly tender, a Chinese platform, a Brazilian importer of record. We know the street it's fought on.
If you want these markets to feel like comfort zones, let's start with a conversation.
Who We Work With
One agency. Three audiences.
Producers
Expand your markets without expanding your payroll. We act as your contracted export management team — prospecting importers, managing agents, and driving sales across target territories.
How it works for producers →Importers
Access a curated, growing portfolio of independent wine, spirits and beer producers across 8 origins worldwide. Container consolidation available — one shipment, multiple producers, lower costs.
Explore our portfolio →Agents
We're building a global network of territory-based agents representing our independent portfolio. Commission-based, well-supported, and genuinely entrepreneurial. Openings worldwide.
Join our network →For Producers
How TWA works
A contracted export manager costs less than a full hire and delivers more. Here's the process.
Discovery
We assess your brand, pricing, and target markets — honestly and commercially. No fluff, just facts.
Strategy
We build your export plan: priority markets, channel strategy, pricing, and agent or direct routes to market.
Activation
We activate your agent network, contact importers, and start building the commercial relationships that drive revenue.
Our Portfolio
Independent producers across 10 origins
From Mendoza to McLaren Vale, from Islay to the Altiplano — a genuinely global portfolio of independent wine, spirits and beer producers.
Container consolidation for importers
One shipment. Multiple producers. We consolidate containers across our portfolio so you can build a diverse range without bearing full container costs for each producer.
Ready to grow internationally?
Take your brand to the world.
Book a 30-minute discovery call. No obligation — just an honest conversation about where your brand could go and how TWA can get it there.
