About Trade Winds Agency
Independent drinks brands deserve
a world-class export team.
We built one.
The international drinks trade has always favoured scale. TWA exists to change that — giving independent producers access to the commercial infrastructure, market knowledge, and global network that previously only came with a full in-house export department.
Our Mission
Independent drinks brands deserve the same global reach as the big players.
Most independent producers have exactly what it takes to succeed internationally — exceptional products, genuine character, and a story worth telling. What they rarely have is the time, the network, or the resource to build international markets from scratch.
TWA closes that gap. We become your export team — handling everything from market strategy and importer identification to agent management and trade activation — so you can focus on making great product while we focus on selling it internationally.
Without the overhead of a full in-house hire.
The Founder
Edward Egglishaw
Edward has spent over 20 years building international commercial networks in the drinks industry — with a background that spans FMCG retail and category management, an early career in PR, communications and marketing across food, hospitality and logistics, and more than a decade of dedicated international export development.
That breadth matters. Understanding retail margins, consumer behaviour, brand communications and commercial strategy — not just export mechanics — is what separates a good export manager from an exceptional one.
He founded Trade Winds Agency with a clear conviction: that independent drinks producers deserve access to world-class export management without the cost of a full in-house team.
Our Network
A global team of territory experts
Every TWA territory is managed by an experienced drinks professional with established importer and on-trade relationships in their market. We don't parachute people in — we work with people who already know the ground.
Europe
Agents covering Western, Northern and Southern Europe — with specialist knowledge across the UK, Iberia, Benelux, DACH, Nordics and Mediterranean markets.
The Americas
Coverage across Latin America's key commercial markets including Mexico, Brazil, Colombia, Chile and Peru — with strong on-trade and importer networks throughout the region.
Asia Pacific
Active operations across Southeast Asia and the wider Asia Pacific region — with particular focus on Thailand, India and the premium on-trade sector across key gateway cities.
Africa
Developing commercial presence across key African markets — with established connections in the premium and lifestyle drinks sector across the continent.
Interested in joining our agent network?
We work with experienced drinks professionals on both retainer and commission-based projects. If you have strong market relationships and want to represent an exceptional independent portfolio, let's talk.
Work with us
Ready to take your brand further?
Whether you are a producer, an importer, or an agent looking to join our network — start with a conversation.